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Manuel Caro is the CEO and Founder of MDE CONSULTING GROUP S.A.S, established in March 2011, where responsibilities include general management and leadership in commercial and strategic business areas, focusing on digital marketing strategies for clients across various industries. Manuel also serves as a speaker for DIVINAMENTE KNOWLEDGE, focusing on topics such as Digital Transformation and Media Marketing since May 2019. Additionally, as the Director of the Digital Marketing Diploma at Universidad El Bosque since July 2016, Manuel has emphasized a practical approach to digital execution frameworks. Manuel is an established speaker in digital marketing at IAB Colombia since January 2007, having delivered over 220 international conferences in 12 countries on digital marketing strategies and performance. Educational credentials include an Inbound Expert Consultant certification from HubSpot Academy and a degree in Systems Engineering and Strategic Management from Universidad de Los Andes.