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María de la Luz Olivas is an accomplished Product Manager and Gerente Experiencia Interna at IA Interactive since August 2013, focusing on ensuring a unified experience for internal and external clients. Prior roles include Account Manager and Supervisor de cuentas Digital, managing key accounts such as Mary Kay and Telefónica Movistar. María de la Luz’s experience also encompasses a position as Ejecutiva de Cuenta at GODisruptive, handling digital accounts for notable brands like Sprite and Pepsico, and coordination of web projects at Televisa. With an educational background that includes a degree in Diseño Gráfico, Mercadotecnia from Universidad Vasco de Quiroga, and multiple diplomas in E-commerce and Interactive Marketing, María de la Luz is equipped with a solid foundation in marketing and innovation strategies.