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Daniel Gurrola is an accomplished professional with extensive experience in experience design and digital strategy. Currently serving as Experience Design Lead, Digital Strategist Lead, and CX Lead at IA Interactive since February 2019, Daniel also held the position of LATAM Creative Director at TBWA\Media Arts Lab, where the focus was on Apple. Prior roles include Creative Director at Terán\TBWA, working with notable clients such as BBVA Bancomer and Airbnb, as well as Associate Creative Director and Senior Copywriter at the same agency, contributing to campaigns for clients including NISSAN and VISA. Daniel's educational background includes a degree in Technology Entrepreneurship from Stanford University and design studies from The Wharton School, complemented by a Licenciado en Mercadotecnia from ITESBA.