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James Byard is an accomplished marketing and partnership professional with over two decades of experience in the media and advertising industry. Currently serving as the Marketing & Partnerships Director at i-media since March 2022, James has previously held key positions including Group Business Director and Business Director at Kinetic Worldwide from April 2011 to March 2022. With a strong background at agencies like Mindshare and River Film Communication, James has developed and implemented sales and marketing strategies, managed client services, and played a pivotal role in outdoor media planning and management for notable clients. James began a career in advertising as an Account Manager at Clear Channel Outdoor, focusing on media sales across various formats. James holds a BA in Business Economics from Aberystwyth University.