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Ronald Buys has extensive work experience in various industries, including sports management, consulting, and visual content production. Ronald'smost recent role is Group CEO at I Heart Studios, where they oversee the production of high-quality visual content for fashion clients in Amsterdam and Hong Kong. Prior to this, Buys worked as an NFL Commentator at ESPN, providing commentary and analysis for NFL broadcasts. Ronald also founded YBBP Amsterdam, a company that offers management, sales, and marketing solutions to the sports market, with a focus on the UEFA Women European Championship. Buys served as a Senior Consultant at IMG, where they were involved in concept and strategy development, sponsor finding, and the commercial development of various sports organizations and events. Ronald also worked as General Manager for the Amsterdam Admirals in the National Football League (NFL), where they focused on creating NFL-standard facilities, driving commercial success, and implementing sports marketing initiatives. Before entering the sports industry, Buys worked as a Consultant at Chance b.v., where they led change processes in various industries including trade, industry, and service. Ronald began their career at Nissan West Europe as a Staff and Management Development Officer, specializing in strategic management techniques and quality management philosophy.

From 1982 to 1987, Ronald Buys studied at the Amsterdam University of Applied Sciences. During this time, they earned a Bachelor of Science degree in Physical Education.