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Fitri Rizayati is an experienced professional in digital strategy and media planning, currently serving as General Manager and Business Director at i-dac Indonesia since January 2015. Prior to this role, Fitri held the position of Associate Digital Director at PT. Inter Pariwara Global (IGNITE) from January 2014 to November 2015, focusing on digital strategy and account management for notable brands such as Nescafe and Durex. Fitri's earlier career includes leadership roles in strategic planning at Ignite (IPG) and simpl-i (IPG), as well as extensive experience in media planning at Initiative - PT Inter Pariwara Global, managing high-profile clients like Coca-Cola and Unilever. Fitri holds a Bachelor's degree in Communication from the University of Indonesia, completed in 2004.