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Sedef Sener's work experience includes being a Partner and Managing Director of Construct at I-AM where they led concept designs for global brands and ensured the success of new customer experience designs. SEDEF also worked as a Trade Marketing Director at AVEA, managing a team of 80 people and creating retail designs for sales points. Sedef was a Franchising Director at SMILE Telecoms Holdings and held various roles at Turkcell, including Mobile Marketing Manager and Trade Marketing Manager. SEDEF also worked as an Account Director at Ogilvy Istanbul.

SEDEF SENER attended Özel Saint Benoît Fransız Lisesi from 1981 to 1989, studying Mathematics. From 1989 to 1994, they studied Sociology at Boğaziçi University.