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Alejandro Cepeda is an experienced automotive professional with a diverse background in product strategy, project management, and engineering. Currently serving as an Advanced Product Strategy Planner at Hyundai Motor Europe Technical Center GmbH since June 2021, Alejandro focuses on market analysis, customer needs identification, and product proposals for new vehicle generations across HMG brands. Previously, Alejandro worked as a Consultant for UNIDO, advising on the Colombian automotive industry's product development and future trends. Alejandro's extensive engineering experience includes roles at Opel, Semcon, and General Motors, where proficiency in product planning, design engineering, and project management was demonstrated across various automotive projects. Alejandro holds a Master of Engineering in Product Development & Manufacturing from Fachhochschule Wiesbaden and a Bachelor’s degree in Mechanical Engineering from Universidad de Los Andes.