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Bernard McPhee-Lam is an accomplished automotive sales professional with extensive experience at Hyundai Motor Company Australia, currently serving as Regional Sales Manager since 2015. In this role, Bernard develops and executes strategic plans to meet wholesale and retail objectives across 44 dealerships in Victoria and Tasmania, leading a team of Area Sales Managers to motivate and support dealer networks in achieving sales targets. Prior to this, Bernard held various managerial positions within the automotive sector, including Sales Manager at Patterson Cheney Pty Ltd and Dandenong Hyundai, demonstrating a strong track record in sales leadership and customer service excellence. Educational qualifications include a Diploma of Business from the Australian Institute of Management and multiple certifications focused on automotive sales and dog behavior training.