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Agnes Yeh is a seasoned professional in digital marketing and customer experience management, currently serving as Sr. Manager of Digital Marketing at Hyundai Motor America since June 2008. Key responsibilities include leading the Dealer Website Certification Program and enhancing the online car buying experience. Previous roles at Hyundai involved CRM management, marketing strategy, and omni-channel customer journeys. Earlier experience includes positions as an Assistant Manager in Strategic Planning at GfK Custom Research and as a Senior Research Analyst at the Public Opinion Institute in Taipei, Taiwan. Agnes holds a Certificate in Practical Machine Learning from UC Berkeley Extension, an MA in Demographics and Social Analysis from UC Irvine, and an Honors degree in Sociology from the University of Cape Town.