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Jeong-min Lee has extensive experience in e-commerce and sales management, currently overseeing online sales for over 300 brands at Hyundai Department Store since April 2019. Responsibilities include strategic planning for online promotions, conducting market trend analyses, and enhancing online performance through effective merchandising and customer engagement initiatives, including live commerce. Prior to that, Jeong-min held roles in marketing research at RMK Inc. and Cheil Worldwide, where duties involved consumer insights analysis and trend monitoring. Jeong-min holds a bachelor's degree in Korean literature with a double major in business administration from Ewha Womans University.