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Sachin B is currently the CRM Marketing and Analytics Lead at Hyundai AutoEver America, overseeing the administration and development of the marketing technology stack for Hyundai/Genesis/Kia. Previously, Sachin worked as a CRM and BI Consultant at Cognizant, where Sachin led projects for clients such as Johnson & Johnson and HealthNet. With experience at companies like Accenture, HP, PGI Infotech, and Mindteck as well, Sachin's expertise in CRM consulting spans over a decade. Sachin holds a Bachelor's degree in Computer Science from Doctor Babasaheb Ambedkar Marathwada University.