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Adam Banke is a seasoned professional in the beverage industry, currently serving as Co-founder, President, and COO of HYROAD since September 2023. Prior roles include Senior Vice President of National Brand Strategy at Petalfast and Vice President of Sales at The Legion of Bloom. Formerly, Adam held key positions at The HEINEKEN Company as Interim Zone Director and Senior Sales Manager, where significant contributions included leading a team to achieve $53 million in annual sales, and at MillerCoors, where impactful marketing initiatives and sales management resulted in notable brand transformations and performance recognitions. Earlier career experience includes roles at McKenzie River Corp, where Adam contributed to substantial brand growth, and an athletic training internship at the University of Nebraska-Lincoln, providing extensive support to student-athletes. Adam Banke holds a Bachelor of Science in Athletic Training from the University of Nebraska-Lincoln.