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Cristiane Diniz is an experienced E-commerce Account Manager II specializing in skincare, currently employed at Hypera since November 2020. Prior to this role, Cristiane held positions at Grupo Boticário, where responsibilities included strategic management of the Hair/Skin category and commercial negotiations, as well as overseeing inventory and profitability metrics. Earlier experience includes serving as a Business & Sales Analyst at The Estée Lauder Companies Brasil, focusing on sales forecasting, budgeting, and performance analysis. Cristiane's academic background includes a degree in Business Administration from USP - Universidade de São Paulo and a course in Shopper Understanding at UBS - Escola de Negócios.