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João Pedro Perpetuo has a diverse work experience in various roles and companies. João Pedro started their career in 2016 as an Entrepreneur at [031]Clothing, where they gained valuable entrepreneurial experience despite the company closing. From 2017 to 2018, João worked as an Entrepreneur In Residence (EIR) & CEO Shadow at MAR ventures, a venture builder focused on high-impact startups. During this time, they were exposed to a range of projects and responsibilities.

In 2018, João joined Hyperlocal as a Financial Manager, responsible for managing finances. João Pedro then moved up within the company and took on roles such as FP&A, M&A, and Financial Services Head, Director of Operations, and ultimately CFO. As CFO, they contributed to the company's growth by leading a series B fundraise with participation from notable investors like SoftBank, Allievo Capital, and Endeavor Scale-Up. João Pedro also established the Hyperlocal Data & Performance department and managed a team of over 40 individuals.

In 2021, João became an Angel Investor & Board Member at Push Matcha, where they provide investment and advisory support.

Overall, João Pedro Perpetuo has a strong background in finance, entrepreneurship, and leadership, with a proven track record of driving growth and success in various roles and industries.

João Pedro Perpetuo holds a Bachelor of Science degree in Economics with a minor in Finance from Insper Instituto de Ensino e Pesquisa. In 2018, they attended Draper University, where they pursued studies in entrepreneurship and obtained an SVI degree. As of 2022, João Pedro Perpetuo is enrolled in the Executive Education program at Harvard Business School, specializing in Leading Growth and Transformation.