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Jim Huether is an executive leader with expertise within the sports technology and medical industries. At HYPERICE, as Chief Executive Officer, Jim and his team have quickly positioned HYPERICE as the market leader within the Recovery and Movement Enhancement Technology space. Prior to joining HYPERICE, Jim was the Executive Vice President of Marketing and Business Development for Xenith, LLC, a cutting-edge sports health and technology company at the forefront of head protection developed for football and other athlete populations. Prior to Xenith, Jim led as Executive Vice President of Corporate Development and Strategy for the Sports Concussion Institute, a medical research and treatment center focusing on sports concussions. Jim brings additional Marketing and Finance experience from roles at Anschutz Entertainment Group (AEG) and Smith Barney, Citigroup. Jim received his MBA in Finance and Marketing from Loyola Marymount University.