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Julie M. is a seasoned business analyst and strategic consultant with extensive experience in customer success and marketing strategies. Currently serving as a Senior Business Analyst at Hypergiant, Julie M. has led client discovery processes and conducted in-depth industry research since September 2019. Prior to this role, at Bazaarvoice, Julie M. built and launched a Customer Success program that enhanced the adoption and retention of a Digital Sampling SaaS platform, while also serving as a Senior Business Strategy Consultant optimizing user-generated content strategies for major clients including L’Oréal and Best Buy. Julie M.'s earlier experience includes consulting roles focusing on consumer marketing, strategy, and research, as well as leadership positions at IRI and Beverage Marketing. Julie M. holds an MBA in Marketing from UNC Kenan-Flagler Business School and a BBA in Management Information Systems from the University of Georgia.