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Malin Appelberg is an accomplished executive specializing in sales and customer success, currently serving as Chief Sales Officer at Hypergene since September 2015, where significant achievements include maintaining an employee eNPS of +100%, achieving a net revenue retention rate of 115%, and increasing annual recurring revenue from existing customers by 750%. Prior experience includes leadership roles at Unit4, overseeing a team of 20 consultants in the Nordics, and managing ERP implementation projects as a Senior Business Consultant. Additionally, Malin co-founded hitta.se and held management consulting roles at Acando and Telia, gaining extensive expertise in finance, operations, and process development. Malin holds an M.Sc. in Economics and Business from Mid Sweden University.