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Darya Sergeeva has a strong background in influencer marketing, with experience working in various roles at different companies. Darya is currently the Head of Production (Tier 1 Region) at HypeFactory | Influencer Marketing Agency since March 2023. Before that, they were the Influencer Marketing Team Lead at HypeFactory from October 2021 to March 2023. Prior to that, they worked as the Head of Community at MediaCube from February 2020 to September 2021. Darya also held the role of Influencer Marketing Team Lead at HypeFactory from March 2019 to October 2019. Additionally, they have experience at Zorka.Mobi - Creative Mobile Performance Agency, where they served as Influencer Marketing Team Lead from August 2018 to March 2019 and as Influencer Marketing Manager from July 2017 to August 2018.

Darya Sergeeva attended Belarusian State Economic University from 2012 to 2017. Darya focused on Linguistic Support for Intercultural Communications during their time at the university. In July 2022, they obtained an EF SET English Certificate with a score of 73 out of 100, indicating C2 Proficiency. This certification was obtained from EF Standard English Test (EF SET).