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KukJin Bai is a seasoned professional with extensive experience in brand management and marketing across various sectors. Currently serving as the Brand Partnership Manager at HYPEBEAST since September 2019, KukJin is responsible for establishing and managing strategic partnerships. Previously held the position of Director at 8D Creative, focusing on new business development and business strategy planning, along with M&A communication and internal system development. As Marketing Director at Amoeba Culture, responsibilities included planning and marketing strategies for album releases and concert directing for both domestic and international markets. KukJin also served as Marketing Director for F.OUND Magazine and Promotion Director at Foundation, where expertise was applied in cultural marketing strategies, brand revitalization, and event planning.