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Michelle Ling is an experienced media planning professional currently serving as the Group Planning Director at Hylink Group since March 2022, leading a team focused on comprehensive media strategies for clients such as Jeep and Philips. Prior to this role, Michelle was the Senior Digital Director at MediaV, overseeing a significant digital media budget for Volvo, and held similar leadership positions at Dentsu Aegis Network and Fiat Chrysler Automobiles APAC. Michelle's expertise encompasses strategic planning, execution, and metrics analysis across various high-profile clients in the automotive and luxury sectors. Academic credentials include a BA in Business & Marketing Management from Oxford Brookes University.