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Sid Eskandari is the founder and CEO of HYKE UP. Sid has a background in research and development, having worked as a graduate research assistant at Memorial University of Newfoundland and the University of Tehran. Sid also has experience in data analysis and management, having worked as an R&D manager at Baniar Polymer. Sid's experience and expertise have helped him build HYKE UP into a successful company.

Sid Eskandari has a master's degree in process engineering from Memorial University of Newfoundland and a bachelor's degree in polymer/plastics engineering from the University of Tehran.

Some individuals on their team include Malik Rahey - Software Developer, Gwen McFallon - Operations Lead, and Navid Eskandari - Project Manager.