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Adriana Paes currently serves as the LATAM Marketing Manager at Hygiena, responsible for leading regional marketing efforts and developing strategies based on customer and market insights. Previously, Adriana held the role of Global Commercial and Training Manager at Grupo Hinode, where responsibilities included executing go-to-market strategies and creating sales support materials. Adriana's earlier experience includes positions as Manager of Strategy and Commercial at Amway do Brasil Ltda, Communications & Training Manager at Herbalife, and Marketing Manager at Nu Skin, emphasizing expertise in marketing communications, training, and commercial strategy. Adriana holds a Master's degree in Customer Centric Marketing, an MBA in Economics and Business, and multiple certifications related to leadership and project management, complemented by a Bachelor's degree in Marketing from Universidade Presbiteriana Mackenzie.