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Samuel Crocker has a diverse work experience spanning various industries and roles. Samuel began their career as an intern for the Cultural Foods Team at Diversified Business Communications in 2006. Samuel later worked as a Market Linkage Analyst at CARANA Corporation, focusing on food chain and trade projects across Africa and South America.

In 2008, Samuel served as a Student Leader and Undergraduate Teaching Assistant at the University of North Carolina at Chapel Hill. Following this, they joined Appetite as an Assistant Planner and Policy Researcher.

Samuel then transitioned into the field of digital marketing, starting as an SEO Consultant and later becoming a Lead SEO at Distilled in 2009. Samuel joined OMD UK in 2010 as an SEO Associate Director, where they contributed to securing new business and managing key client accounts. Samuel was promoted to the role of SEO Director in 2012 and later became Head of Owned & Earned Services in 2013, responsible for driving strategic thinking and digital leadership across search, social, and content.

In 2014, Samuel joined Conversion.com as a Managing Director, where they put experimentation at the core of business operations. Samuel also served as the Chief Strategy Officer, leading the business and product strategy for Conversion.com and its clients.

In 2019, Samuel started their own consultancy business as a Consultant, providing digital marketing support to growing businesses. Samuel also supported a large multinational business as a Product Owner, developing a digital product for report automation.

Their most recent roles include working as an Advisor (CX, Product & Growth) and Investor at Coztyc, and currently as the CXO at HYD (formerly Mobile5). In their current role, Samuel works with clients to build and optimize tech products that solve real problems and meet customer needs. Samuel is involved in all stages of the product lifecycle and strives to optimize the customer experience.

Samuel Crocker obtained a Bachelor of Arts with Distinction in International Studies (Global Economics, Trade and Development) from the University of North Carolina at Chapel Hill in 2008. In 2009, they completed a Master of Science in Public Policy and Administration from The London School of Economics and Political Science (LSE). Additionally, they earned a Certificate for Spanish: Avanzado 2 from Universitat d'Alacant in 2005. Before that, in 2004, they completed their studies at Colby College without a specified degree or field of study. Samuel's education history also includes attending Universidad de Sevilla in 2006, although no degree was mentioned. Samuel completed their secondary education at North Yarmouth Academy from 1998 to 2003, with no specified degree or field of study. Samuel has obtained several certifications, including Google Analytics Individually Qualified (GAIQ) in 2010, 2012, and 2013, Digital Analytics Fundamentals from Google Analytics Academy in 2013, UserZoom Core Certification from UserZoom in 2021, and Partner Fundamentals: Certification Exam and Partner Specialist Certification from FullStory in 2022. Samuel also holds an Inbound Marketing Certified Professional certification, although the specific year of completion was not provided.