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Roy Azzi is a seasoned professional with extensive experience in the new media art and event production sectors. As the founder of HYBRID Xperience since January 2015, Roy has focused on merging art and technology to create immersive experiences. In addition to this role, Roy has been a partner, event producer, and technology adviser at Tarte aux Poires since 2010, specializing in crafting experiential events tailored to client needs. Previously, from 2012 to 2015, Roy served as a music consultant and DJ for Four Seasons Hotels and Resorts, contributing to the musical identity of various hotel venues. Educational credentials include a Bachelor’s degree in Marketing & Advertising from the American University of Science and Technology, along with certificates in Event Production & Design and Conference & Convention Event Planning from TISOH. Roy has also been involved in Subway franchising and operations since 2008.