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Naomi van Hijfte is a Partner at W Venture Partners, where Naomi supports ambitious Dutch entrepreneurs with investments, expertise, and strategic advice. Naomi is also the Managing Director at Hybrid Digital, helping scale-ups grow faster through specialized marketing teams. Prior to this, Naomi was a Partner at Secuswiss, focusing on smart home and security solutions. Naomi's background includes roles at Alliander as an Innovation Consultant and as a Founding Partner at LOOF Amsterdam. Naomi holds a MscBA in Entrepreneurship & New Business Venturing from Rotterdam School of Management, Erasmus University, and a Bsc in Business administration.