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Jinwoo LEE is a digital marketing manager at HYBE since April 2021, bringing extensive experience in public relations and social media management from previous roles. At Yuhan-Kimberly, Jinwoo managed corporate social media channels and oversaw a significant increase in Instagram followers from 7,000 to 60,000 in 10 months, while also leading a website overhaul for the company’s 50th anniversary. Prior experience includes positions as an account manager and AE at ipartners and INUS Inc., focusing on Hyundai Motor Group's social media channels and content creation. Jinwoo also served as an account executive at Havas Worldwide, managing social media for the Australia Macadamia Society. A graduate of Daegu University with a Bachelor's degree in Broadcasting and Journalism, Jinwoo demonstrates strong expertise in digital strategy and communications.