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HYUNNA CHA is a seasoned professional in data science and psychology with a robust educational background from Ewha Womans University, holding a Ph.D. and Master's in Psychology with a specialization in Consumer and Advertising Psychology. Currently serving as Data Lab Lead at HYBE since April 2020, HYUNNA has previously contributed to Starbucks as a Data Scientist within the Data Marketing Team from September 2015 to March 2020. Prior experience includes a role as a Lecturer at Sungkyunkwan University, teaching psychology courses, and as a Senior Researcher and Manager at KT, where pivotal research and analysis on ICT marketing strategies were conducted.