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Jared Lewark is a seasoned technology leader with extensive experience in software architecture and marketing technology. Currently serving as the Director of Marketing Technology Platforms at Hyatt Hotels Corporation since March 2022, Jared is responsible for enhancing customer engagement through AI-driven personalized content strategies. Previously, Jared held significant roles at Comcast as a Principal Architect, and Qualcomm as a Senior Staff Architect, where contributions included improving software development processes and modernizing practices. Early career experiences include independent consulting at Lewark Consulting, software architecture at Aetna, and various engineering positions at Pearson, Ombud Inc., Photobucket, and Webroot. Jared holds a Bachelor's Degree in Electrical Engineering from Rensselaer Polytechnic Institute.