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Paulo is responsible for key aspects of Hy Cite, including managing the Product Development Group, leading the field adoption of Salesforce CRM, as well as overseeing the implementation of the Global Brand Strategy. In addition, Paulo works together with Hy Cite’s IT team to launch the Digital Transformation for Consumer Financing.

Paulo holds a Bachelor in Economy from Mackenzie University of Brazil, and a Master of Business Administration (MBA) from University of Miami.