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Mathias Soini has extensive experience in marketing and event organizing. Mathias began their career in 2011 as the founder of Cuepoint Ab, a company that supplied companies with sound and lightning solutions for events. In 2012, they became an Event Organizer for Nordic Lounge Oy, where they founded Helsinki House Nights and Fredriksplan 51. In 2016, they were a Marketing Trainee for Bob the Robot. From 2017 to 2021, Mathias held various marketing roles, including Digital Marketing Specialist for KleverApp, Marketing Manager for VOI Technology, Marketing Consultant for DinnerBooking, and Marketing Partner for Vola Sound. In 2021, they also became an App Marketing Manager for SweepBank, and was recognized with the love declaration of the month by the company's CEO on their second month of working. Most recently, in 2023, Mathias became a Marketing Manager for Huuva.

Mathias Soini's education history includes a Bachelor of Science (BSc) in Marketing Management from Jönköping International Business School from 2014 to 2017, a semester abroad at Rennes School of Business in 2016, and a High School Diploma from Mattlidens Gymnasium from 2009 to 2012.