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Fredrik J. has a diverse work experience spanning several companies and roles. Fredrik started their career at RotoZip UK Ltd, where they served as a Product Manager, Marketing Manager, and Sales Manager for Continental Europe. Fredrik then joined Apex Tool Group, LLC, where they held various positions, including Sales Manager for Volume Retail Europe, Sales Manager for France, Spain, and Portugal, and Commercial Director for Europe, the Middle East, and Africa (EMEA). After leaving Apex Tool Group, Fredrik worked as the Sales Director at Kramp AB, a leading supplier of parts in the Agricultural, Industrial, and Forest & Grasscare markets. Fredrik then founded and served as the Managing Director of HMO TOOLS South Africa, an International Sales Agency. Currently, Fredrik is working at Husqvarna Construction Products, where they have held several roles, including Key Accounts & Distributor Sales Director, Business Development Director, Business Development and Support Director, and Director of Product Market Management and Sales Capability for the EMAL region (EMEA, Asia-Pacific, Latin America). Their responsibilities include driving business development, managing strategic accounts and distributors, and optimizing product categories for growth and profitability.

Fredrik J. earned a Bachelor of Business Administration (BBA) with a focus on Marketing & Management from Northwood University, where they attended from 1995 to 1997. Prior to that, they obtained a Diploma in International Marketing and Development from IES International European Studies, where they studied from 1993 to 1995. In addition to their formal education, Fredrik has obtained several certifications, including being certified in Predictive Index, achieving a Coach Diploma from Gothia Akademi, and completing courses in Export Planning and Strategy Development as well as Selecting & Managing Agents & Distributors from The Institute of Export (IOE) International Trade.