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Melina G. has over 17 years of experience in marketing and communication, currently serving as Coordenadora de Marketing e Comunicação at Grupo Huntington since October 2018, managing a team of three analysts and reporting to the marketing manager and CEO. Prior to this role, Melina worked at Grupo Fleury for eight years in various positions, including Coordenadora de Marketing, where responsibilities encompassed team management and strategic marketing initiatives, and as an Analista de Marketing Sr., focusing on analytics and the development of the Net Promoter Score (NPS). Melina began their career at Giuliana Flores as an Assistente de marketing, contributing to market analysis and strategic planning for marketing campaigns, and also gained early experience as an Estagiária at Universidade Metodista de São Paulo. Melina holds an MBA in Marketing from USP - Universidade de São Paulo and a Bachelor's degree in Social Communication, Advertising, and Propaganda from Universidade Metodista de São Paulo.