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Heddy DeMaria has a strong background in insights, strategy, and consumer research. Heddy currently works at Hunter as the Chief Insights & Strategy Officer, where they lead the agency's Insight, Measurement & Brand Strategy Practice. Prior to this, they were the VP of Consumer & Customer Insights at Pinnacle Foods Group, where they created the Insights function and implemented a transformation plan. Heddy has also held positions at VF Corporation, Sportswear Coalition, Kraft Foods, Kraft - DSD, Nabisco Biscuit Company, The Nielsen Company, and Nielsen Marketing Research, where they demonstrated expertise in consumer insights and strategy. Heddy consistently played a pivotal role in driving business growth through their work in research, analytics, and cross-functional collaboration.

Heddy DeMaria obtained an MBA in Marketing and Finance from the University of Pittsburgh Katz Graduate School of Business from 1992 to 1993.