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Siddhartha leads the company’s consumer and business initiatives across its multiple verticals. He has championed multiple innovations in the digital entertainment space and has also been instrumental in crafting unique consumer experiences for Hungama’s users. He has been the driving force behind the company’s international expansion and delivered Hungama’s services to users across the globe through associations with international telecom operators. Under his leadership, Hungama has further strengthened its distribution business and partnered with over 400 content creators, record labels, studios, broadcasters and game publishers globally for digital and mobile content.

Siddhartha was the erstwhile COO & co-founder of Big Adda, India’s largest youth network, a part of the Reliance ADA Group. Prior to Bigadda.com, he has worked with MTV Networks and Star TV India.