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Susan Obinnane has worked in marketing for over 20 years. Susan began their career in 1999 as a Marketing Communications Manager at Citibank. Susan then moved to DIRECTV in 2008, where they held the roles of Direct Mail Marketing Manager and Rewards Card Marketing Manager. In 2010, they joined Provide Commerce as a Senior Channel Manager, Catalog and Direct Mail. From 2012 to 2017, they worked at Murad, where they held the roles of Senior Marketing Manager, DTC, Marketing Director, DTC, and Senior Marketing Director, DTC. In 2017, they joined AmeriHome Mortgage Company, LLC as Senior Vice President, Head of Marketing. In 2018, they moved to Veestro as VP, Head of Marketing, and in 2019 they joined ChromaDex as VP, Head of Acquisition & Retention Marketing. In 2020, they joined HumanN as Senior Vice President of TV & Amazon and Senior Vice President of Retention & Traditional Media, and Vice President of Retention.

Susan Obinnane holds an MBA from Ashford University, which they obtained in 2010. Prior to that, they obtained a BA in Business Studies from Oxford Brookes University, which they attended from 1994 to 1998. Susan also holds a certification in Responsys Campaign and Program Management.