Erika Ellis has extensive work experience across various companies and roles. Erika currently serves as the Director of Marketing at Humankind, a leading Conversational Commerce platform. In this role, they oversee personalized shopping experiences via SMS, leading to higher conversions and customer satisfaction.
Prior to their current position, Erika was the Head of Marketing at Talkable, where they successfully built and optimized both the marketing and sales development representative (SDR) teams. Erika focused on lead and demand generation through paid advertising, email automation, social media, and SEO-based blogging.
Before Talkable, Erika worked as the Director of Marketing at Empyr, where they managed strategic vendor relationships, external messaging, and lead conversion. Erika'srole combined sales and marketing responsibilities.
Earlier in their career, Erika served as a Digital Brand Strategist at Elevator Agency, providing strategic recommendations to internal marketing teams of medium to large organizations. Erika also worked as an Account Executive at Elevator, focusing on brand development, digital platform development, and inbound lead conversion.
Erika's experience also includes working as an Account Executive at WGGB-TV and as a Promotions Assistant at Cumulus Media, where they planned and facilitated events, developed marketing materials, and coordinated remote events.
Throughout their career, Erika has consistently demonstrated their expertise in marketing, sales, and driving revenue growth for companies.
Erika Ellis attended Western New England University from 2008 to 2011, where they obtained a Bachelor of Arts (BA) degree with a concentration in Communication, General and Marketing. Prior to their college education, Erika attended Westfield High School. In addition to their formal education, Erika has obtained several certifications from HubSpot, including the Inbound Sales Certification in January 2017 and the Inbound Certification in both January 2017 and November 2014.
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