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Geetika Kambli is the Founder of Humanify, an AI-based platform that decodes real human behavior in real-time to help enterprises make quick decisions. She was also the Managing Partner at Future Factory, a leading innovation consultancy, and the Director of the Centre for Behavioural Research. In the past, she worked as the Director of Design Research Practice at FDPL, in marketing at Johnson & Johnson, and in sales/marketing at Hindustan Unilever. Geetika holds a Master's degree in Marketing/Marketing Management from Jamnalal Bajaj Institute of Management Studies and a Bachelor's degree in Computer Engineering from Thadomal Shahani Engineering College.