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Melisa Martinez

Associate Director, Social Media Strategy at Humancare

Melisa Martinez has a diverse and extensive work experience spanning various industries. Melisa currently works as an Associate Director of Social Media Strategy at Humancare, an IPG Health Company, starting in March 2022. Prior to this, Melisa was a Senior Manager of Social Media Strategy at Cognizant from February 2021 to March 2022.

From 2017 to 2021, Melisa worked at UHS as a Social Media Content Specialist. In this role, they developed and implemented social media marketing strategies for approximately 35 hospitals. Melisa also supported business development efforts through various social media platforms and collaborated with different teams to create engaging content.

Before UHS, Melisa worked at Valley Forge Medical Center and Hospital from 2014 to 2017. Here, they were a Community Relations Social Media Marketing Representative and successfully launched the hospital's social media pages. Melisa managed the content calendar, engaged with potential customers, and collaborated with influencers to expand the hospital's audience. Additionally, Melisa served as a Counselor/Clinical Team Lead during this time, where they assessed patients and coordinated their treatment care plans.

In 2013, Melisa held two roles simultaneously. Melisa worked as a Social Media Coordinator for La Salle University, overseeing social media websites for the communication department. Melisa was also a Product Consultant at SEPHORA.

Melisa's earlier work experience includes being a Receptionist/Translator at Quality Care Physicians from 2006 to 2009 and an Intern at Rehab After Work in 2008.

Overall, Melisa Martinez has demonstrated their expertise in social media strategy, content development, marketing, and coordination across various industries throughout their career.

Melisa Martinez completed their Bachelor's degree in Psychology from Temple University from 2007 to 2009. Melisa then pursued a Master's of Arts (M.A.) in Professional and Business Communication at La Salle University from 2013 to 2014. In addition, Melisa obtained several certifications, including Social Media Marketing - Industry Specialist from Meltwater in November 2021, Social Listening with Explore: Advanced from Meltwater in October 2021, Social Listening with Explore: Foundations from Meltwater in July 2021, m3 for Emerging Leaders Program from UHS in January 2020, Photoshop Training Class from the American Graphics Institute in June 2018, and Social Media Marketing Certification from HubSpot in June 2021. Melisa also has a certification in PA Client Placement Criteria (PCPC), but the institution and the date of obtaining are not provided.

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