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Al Chen is a seasoned analytics professional currently serving as Chief Analytics Officer and Head of North America at Human Made Machine since December 2016. Al co-founded the company, which focuses on providing efficient answers through its services. Prior to this role, Al was a Client Partner and Managing Director at Essence China, where responsibilities included establishing the company in the region and leading analytics initiatives for major Google products. Earlier positions include Associate Director of Digital Media Data and Analytics at Carat, overseeing analytics for clients such as Home Depot and Pfizer, and Director of Custom Analytics at comScore, Inc., leading analytics and operations for Ad Metrix and Plan Metrix.