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Lili Gil Valletta is a seasoned executive and entrepreneur with extensive experience in leveraging cultural insights for business impact. As the Chief Executive Officer and Co-Founder of CULTURE+ GROUP since June 2010, Lili emphasizes the importance of cultural trends in driving profits. Lili holds several influential positions, including Independent Board Director and Chair of Zumiez, Independent Corporate Board Director at RCN TV, and Operating Executive Board Director at AUA Private Equity Partners. Additionally, Lili co-founded CulturIntel, specializing in AI-driven market research, and serves as an advisor and private investor for Relevant+. Lili is also recognized as a Young Global Leader Alumn by the World Economic Forum. Prior experience includes roles at Johnson & Johnson as Director of Global Marketing Services and as an advisor for minority entrepreneurship through Dreamers Ventures. Lili holds an MBA from the University of Colorado Colorado Springs and a Bachelor of Business Administration from Southwestern Adventist University.