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Herwin Wichers has extensive experience in leadership roles within the packaging and fiber foodservice industries. Currently serving as Global Head of New Business and Global Category Director for FMCG, Fiber Foodservice EAO at Huhtamaki, Herwin has previously held several key positions at Smurfit Kappa, including Market Development Director, General Manager, and European Account Director. This diverse background reflects a strong expertise in market development and strategic management within the sector.