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Aaron Baker is an accomplished design and user experience leader with extensive experience across various organizations. Currently serving as Director Of User Experience at Oracle and Senior Director of Design & User Experience at Hugo Health, Aaron has successfully led product launches and improved user engagement significantly. Previous roles include Associate Creative Director at Wunderman Thompson, where leadership was provided for large projects for major clients, and roles at POSSIBLE, where Aaron established a new Interaction Design studio and guided team development. Earlier experience at IGN Entertainment involved overseeing comprehensive design efforts across multiple platforms, achieving notable enhancements in user engagement and campaign conversions.