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Paul Armstrong has a diverse work experience spanning various industries and roles. In 2004, they started their career as a Media Relations Specialist at BHI, where they executed strategic public and media relations campaigns for various clients. Paul then moved on to Burson-Marsteller, Brand Marketing, where they worked as an Associate, creating and executing strategic public relation campaigns for clients such as Sony Electronics and Activision. Paul later joined Myspace as the Manager of Consumer Corp. Communications/External Relations, overseeing the promotion of consumer-facing communications and strategy.

In 2009, Paul became the Head of Digital/Social Media at Kindred, providing guidance and strategy on integrating digital and social media into marketing programs. Paul then joined Mindshare as the Head of Social & Innovation, responsible for developing and managing the agency's social capabilities and working with a range of clients.

Paul has also been involved in the creation of industry-followed platforms, such as the @themediaisdying Network and What Did _____ Do This Week? Paul founded the TBD Group, which offers intelligence products, advisory services, and events for clients. Paul is also the creator and founder of the TBD Conference, focusing on technology, behavior, and data.

Furthermore, Paul has served as a Non-Executive Director at huggg and has contributed as an Editor, Contributor, and Writer for various publications. Their work has been recognized and featured in top media outlets such as The New York Times and BusinessWeek.

Paul Armstrong attended the University of Lincoln from 1999 to 2002, where they pursued a Bachelor of Science degree in Psychology & Communication.