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Sakthi Janaki Murugan is an accomplished professional in data analysis and digital marketing, currently serving as the Director of Analytics at Huge since September 2017. In this role, Sakthi leads strategies for A/B testing, develops analytics frameworks, and collaborates with cross-functional teams to drive growth for Google marketing projects. Prior experience includes a position as Digital Analytics & Insights Manager at The Henry Ford, where Sakthi enhanced customer engagement through data-driven insights and optimized reporting systems. Previous roles in eCommerce analysis, digital marketing assistance at the University of Texas at Dallas, and various positions in project management and analytics exemplify a strong foundation in data strategy and insights generation. Sakthi holds a Master of Science in Information Technology and Management from The University of Texas at Dallas and a Bachelor of Technology in Information Technology from Anna University.