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Peter Hoffman is an experienced Web Director at hue, where, since September 2005, focus has been on the creation and positioning of brand identities, encompassing strategy development, concept presentation, and execution of digital, video, and audio deliverables. Prior to this role, Peter served as an English Teacher at both the Secondary School for Research and West Middle School, from August 2003 to August 2005. Peter holds a B.A. in English and Aesthetics from Hobart and William Smith Colleges, attended from 2001 to 2003, and also studied at Bennington College from 1999 to 2000.