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Geoff Atkinson has an extensive work experience in the marketing field. Geoff began their career in 2005 as the Director of Website and Email Marketing at Overstock.com. Geoff then moved up the ranks to become the Email Marketing Manager, VP Marketing, SVP - Marketing, and SVP Marketing, CRM, Analytics & Demand Management. In 2012, they left Overstock.com to become the Sr. Vice President of Marketing at Portico Club, which was later acquired. In 2014, they founded and became the CEO of Huckabuy.com.

Geoff Atkinson attended The Tuck School of Business at Dartmouth in 2004, where they completed the Bridge Program in Business Administration and Management, General. Prior to that, they attended Dartmouth College from 2000-2004, where they earned a Bachelor of Arts (BA) in Sociology.