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Tia Krupa is a highly experienced design professional currently serving as Principal Product Designer at HubSpot. With a demonstrated history in leading design initiatives, Tia previously excelled at Intuit as a Principal Product Designer, where responsibilities included managing user experience and strategy for TurboTax and Credit Karma. Tia's background encompasses influential roles such as Design Director at Slide UX and interim Design Director at PIRCH, alongside notable positions at Infantino and FTD Companies, focusing on product innovation and brand strategy. Tia holds a Bachelor of Science in Design Communications from Philadelphia University, contributing extensive expertise in UX, research, and teamwork across various high-profile organizations.