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Alice Lok is a marketing professional with extensive experience in PR, event management, and brand marketing. Currently serving as a Marketing Executive at Hublot since December 2021, Alice is responsible for organizing offline media events, executing comprehensive campaigns such as World Cup 2022, and maintaining relationships with key media and KOLs to enhance brand exposure. Previous roles include Marketing Assistant at ghd, where Alice supported PR events and handled various administrative tasks, and Social Media Executive at Nubiotic International. With a Bachelor's degree in Fashion from The Hong Kong Polytechnic University, Alice demonstrates strong skills in digital marketing, event coordination, and retail management across diverse positions.