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Antonio De Pasquale is currently the Head of Digital Design at Huawei since December 2023 and a Professor of User Experience and Interaction Design at SUPSI, where Antonio has been teaching since October 2013. Previously, Antonio held the position of Senior Manager and Head of Samsung E&I Lab Europe from October 2021 to January 2024, focusing on user-centric innovation for consumer products at Samsung. Antonio's extensive design experience includes roles as Design Director at frog, where leadership spanned the Milan Design studio and project oversight, and various positions in interaction design and education across esteemed institutions such as Digital Accademia and Politecnico di Milano. Antonio holds multiple degrees in Communication Design and Design from Politecnico di Milano and Burg Giebichenstein University of Art and Design.